BETUTU LALAH

Overview:

As a well known Balinese Restaurant in Bandung, Betutu Lalah served a vast variation of authentic Balinese Cuisine combined with a convenient Bali’s ambience and affordable price. A perfect place for family to gather and enjoy a good dining experience.

Challenge:

Betutu Lalah wanted to refresh their brand identity and develop a more unique concept with an enhanced Balinese feeling in it. They also didn’t have any application system at that time, thus we have a good opportunity to leverage their brand by crafting a creative yet consistent application system.

Solutions:

Redvox developed a unique brand identity that was inspired by the ingredients of the dish - knowing that in Bali every cooking process starts with grinding of various herbs and spices that is an integral ingredients for its cuisine. For graphic elements, we modified the original Balines pattern, and create visual design system that is applied to collateral, sign system, and promotional media.